Palmer House Spa

The Palmer House Spa, nestled in the iconic Palmer House Hotel in Chicago, is renowned for its luxurious services and timeless elegance.

Case Study

Lifestyle Video for Palmer House Spa

Headquarters

Chicago, IL

Industry

Hospitality

Company Size

10

Timeline

2021

a green and white background with a black and white cat

project overview.

The Palmer House Spa, nestled in the iconic Palmer House Hotel in Chicago, is renowned for its luxurious services and timeless elegance. To showcase the spa's serene environment and exceptional offerings, the Palmer House partnered with Digital By Creatives to create a captivating lifestyle video. The goal was to highlight the spa’s elegance and unique atmosphere while appealing to potential clients across organic social media, paid campaigns, and their website.

our approach.

Approach:
Digital By Creatives developed and executed a comprehensive plan to produce a high-quality lifestyle video that embodied the sophistication of the Palmer House Spa. The video focused on capturing the spa’s tranquil environment, showcasing the exceptional care and services offered, and creating an aspirational yet approachable narrative. Filming incorporated sweeping shots of the spa’s interior, serene moments of clients enjoying treatments, and detailed close-ups of the premium products used. By blending cinematic visuals with carefully crafted messaging, the video conveyed a sense of relaxation and indulgence that aligned with the Palmer House brand.

Results:
The lifestyle video successfully elevated the Palmer House Spa’s digital presence and marketing efforts. The visually stunning content was utilized across multiple platforms, driving engagement on organic social media and enhancing paid ad performance. On their website, the video became a centerpiece for showcasing the spa’s offerings, increasing visitor time on the page and encouraging bookings. By highlighting the elegance, environment, and services of the spa, Digital By Creatives helped reinforce the Palmer House Spa’s reputation as a premier destination for luxury and relaxation. This project demonstrates the power of high-quality, strategic video content in elevating brand perception and driving customer interest.