B-Raja Media Group
B-Raja Media Group is the first digital media platform dedicated to showcasing South Asian American pop culture.
Case Study
Single Release Campaign
Headquarters
Los Angeles, CA
Industry
Entertainment and Media
Company Size
10
Timeline
2017

project overview.
B-Raja Media Group is the first digital media platform dedicated to showcasing South Asian American pop culture. As a trailblazer in this space, B-Raja Media Group sought to amplify its mission by partnering with Digital By Creatives to develop a comprehensive social media strategy for Instagram and Facebook. The goal was to drive growth and engagement, building a strong community around the platform's unique content.
our approach.
Digital By Creatives collaborated with B-Raja Media Group to create a tailored strategy that focused on increasing visibility and cultivating a loyal community. This strategy included optimizing content for Instagram and Facebook and executing a high-impact campaign for the release of the music single YUNG and DREAMIN’. The team leveraged engaging content, strategic posting, and audience-targeted campaigns to maximize impact and expand B-Raja Media Group’s online presence.
Results:
The campaign delivered outstanding results, significantly enhancing B-Raja Media Group’s social media presence and engagement. On Facebook, the platform grew from zero to over 98,000 followers, establishing a broad and engaged audience. On Instagram, followers increased from just 120 to 3,693, creating a vibrant community focused on South Asian American pop culture. Additionally, the campaign for the music single YUNG and DREAMIN’ generated over 200,000 video views across Instagram and Facebook, dramatically boosting the visibility of both the single and the B-Raja Media Group brand. This success demonstrated the power of a strategic social media approach in driving measurable growth and amplifying a brand’s impact.